Understanding how Property24 ranking works
One of the biggest misconceptions among agents is that listings are displayed randomly. In reality, platforms like Property24 use a quality scoring system to determine which listings appear first. The higher your quality score, the more visibility your listing receives.
According to Property24’s listing guidelines, ranking is influenced by several key factors: the number and quality of images, how complete the listing information is, the quality of the description, the use of additional features such as video, and the overall accuracy of the data provided. In simple terms, better listings achieve higher rankings — and higher rankings lead to more buyer enquiries.
1. Images are your most important ranking factor
Images play the single most important role in your listing’s performance. To compete effectively, your listing should include at least twelve high-quality, unique images that clearly showcase both the interior and exterior of the property. Blurry images, duplicates, or photos with watermarks or text overlays can immediately reduce your ranking.
A common mistake many agents make is uploading only a handful of images, often taken in poor lighting or from repetitive angles. What works far better is a clean, professional set of photos that follow a logical flow — guiding the viewer from the entrance through the living spaces, into the bedrooms, and finishing with any standout features. Strong visuals should not only show the property but also communicate lifestyle and space.
2. Your description must sell — not just inform
A basic line such as “3 bedroom house with 2 bathrooms and a kitchen” may provide information, but it does nothing to create interest or emotional connection. An effective description should highlight the lifestyle the property offers, emphasise its value, and present information in a clear, structured way.
Property24 rewards listings that are complete and descriptive, which means your wording directly impacts your ranking. Strong descriptions typically include detailed property features, benefits of the surrounding area, unique selling points, and well-organised formatting that makes the content easy to read.
3. Complete information drives higher visibility
Incomplete listings are often pushed down in search results. To maximise your visibility, include all relevant property details: erf size, floor size, rates and levies, an accurate address, and correct map location. The more complete your listing is, the stronger its quality score becomes — and the better it performs.
4. Adding video or virtual tours increases performance
Listings that include video content consistently perform better. Property24 highlights that videos not only improve exposure but also enhance the overall quality score and increase engagement. Even a simple walkthrough video can significantly improve results. Video content helps keep buyers on your listing for longer, builds trust by providing a more realistic view of the property, and ultimately increases the likelihood of generating enquiries.
5. Avoid common ranking mistakes
Many listings are penalised without agents even realising it. Common issues include:
- Duplicate listings
- Incorrect or misleading information
- Poor image quality and missing interior photos
- Re-listing properties in an attempt to “refresh” them
These issues can lead to lower rankings, listings being blocked, or even penalties for the agency.
6. Consistency is what sets top agents apart
Top-performing agents don’t rely on luck or occasional effort. They approach every listing with a consistent standard. Each property is fully completed, professionally presented, and aligned with quality requirements. This consistent approach leads to stronger visibility, more enquiries, and ultimately faster sales.
How Agent Support Desk helps
At Agent Support Desk, the focus is on helping agents improve performance through structured support. This includes listing management and optimisation, social media marketing, content creation, and lead generation setup. By refining these areas, agents are able to improve their ranking, increase visibility, generate more qualified leads, and reduce the time spent on admin and marketing tasks.
Final thought
If your listing isn’t performing, the issue is rarely the market itself — it’s how the listing is presented. Small improvements can make a massive difference in visibility, leads and enquiries.